Our Play Manifesto


Since we take Play seriously around here, we’ve come up with our very own Play Manifesto. We like to think of “play” as an act when you have more fun than purpose. We’ve yet to come across play without some kind of purpose (including playing to relax!).

There are 4 key principles to our Play Manifesto.

Principle #1 – “Everyone’s invited”

Where there’s fun to be had, we believe it should be shared with as many people as possible. As they say, the more the merrier!

Principle #2 – “An option not an obligation”

There are days when we don’t want to play and that’s okay. We believe everyone should have the choice of whether or not they play. Being forced to have fun isn’t play, it’s punishment!

Principle #3 – “Opportunity to give and receive”

Play requires interaction and exchange. We believe by actively seeking to give and receive, we create more opportunities to play for everyone!

Principle #4 – “Game-changing”

“Change the world through play!” We believe in the transformative power of Play and everyone has that power within them. Remember, “With great power comes great responsibility” so use it wisely!